Section 4: Target Audience Research

Questionnaire

Age?
16 and under
17 to 20
21 and over

Gender?
Male
Female

What genres of music do you like?
Rock
Indie
Classical
Metal
Pop
Jazz
R'n'B
Hip hop
Dance
Other

Do you watch a lot of music videos online or on TV?
Yes
No

What is your favourite music channel?
Who is your favourite artist?
Do you like music videos to contain a narrative?
Yes
No

Where would you prefer a music video to be staged?
School
Stage/Gig
Outside
Beach
Park
Other

Would you like to see the artist appear in the video?
Yes
No

Would you prefer a music video to be linear or non-linear?
Linear
Non-linear


Results
The majority of people we gave our questionnaire to were aged between 17 and 20, which is our intended audience for the music video. This is because, the artist we have permission from is only young, therefore the audience will be able to relate to his lyrics because they will be a similiar age to him. However, he has quite a mature sound to his music, which would eliminate an audience in their early teens. Also, the majority of people who filled out the questionnaire were female, which isn't related to our target audience because it's not gender specific. However, I do think the artist would appeal that bit more to women because of his appearance. Most people chose indie as the genre of music they prefer, and they also said that they watch music videos alot. 4music turned out to be people's favourite music channel. This could be because it's more accessible; it is available in all basic television packs. Another reason could be because it is branded under popular Channel 4, which mainly shows teen programmes. In the open question of who is their favourite artist, Rihanna was named twice and Beyonce three times, compared to the other artists such as Arctic Monkeys and Calvin Harris who came up just once. Most people said that they would like a narrative in a music video and that they would prefer it to be filmed outside. Also, they would like to see the artist appear in the video and have a linear structure. These answers have given us a clear idea of what our target audience prefer, therefore we will try to incorporate as many of the ideas, they have indicated that they like, as possible to keep them happy and interested.